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They host livestream events, makeup demos, and community functions. Retailers like Los Angeles–based Beautycounter are even designing content studios in their shops. This could be holding a plant pot, sitting in a comfy chair, or trying on and using sample products. In-store experiences can create “touch moments” where people interact with merchandise.

Janeth, who has a background in visual merchandising for global brands like Zara, continually rotates and innovates Noble Planta’s displays, keeping a fresh, visually stimulating aesthetic to its in-store experience.ĭone well, retailers can influence how much time a customer spends in-store and the choices they make. Once you capture that audience, you can focus on different product exposure strategies that sell for you.” Janeth Arechiga, co-founder of plant boutique Noble Planta, explains in an interview with Shopify that “visual merchandising helps show your brand personality and attract the right customers. If you can capture their attention and guide them through your store, you’ll see higher sales. Shoppers will come into your store and scan for visual stimuli. Guess how they feel when making them? Excited. The average shopper makes three unplanned purchases in four out of every 10 stores they visit. Higher salesīetter customer experience and more sales are the core of visual merchandising. Now that we know what visual merchandising is, let’s look at why retailers should think about this retail merchandising process when designing their brick-and-mortar stores. Best practices cover everything from creating effective window displays that draw the eye of prospective customers to the signage you put up to your store layout and much more.

However, it’s also important to recognize that the field of visual merchandising encompasses a lot of distinctive retail design topics. A post shared by Rose City Goods the discipline requires a sense of aesthetic, but it’s also a science-visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store.